Baby Boomers Effect on Health Care Essay

As the person born after WW2 age starts to arrive at retirement age, there has been a lot of theory concerning what influence they will have on the human services industry. The gen X-er age is the gathering of individuals conceived somewhere in the range of 1946 and 1964. At a certain point, there were in excess of 76 million of them, of which 4 million kicked the bucket before 2000. In view of this, I will examine what explicit impacts they will have now they are getting to that â€Å"elderly† stage. Single word utilized by numerous individuals when they portray how the people born after WW2 will influence human services is prophetically calamitous. We as a whole realize that old individuals need to see the specialist much of the time as their bodies begin to decay and start to not fill in just as it did when they were more youthful. It is accepted that with this numerous individuals requiring that much consideration from the medicinal services suppliers that the more youthful ages could confront perpetual swelling or high expenses and perhaps it could be both. Others accept that it will put such a strain on the protection suppliers that the measure of inclusion for everybody will be dropped also. Another gathering of individuals feel that with the expense of Medicare (government run protection for those 65 and more seasoned) soaring, the national obligation will arrive at a final turning point. For what reason will the entirety of this occur, you wonder? As referenced previously, older individuals need to see the specialist much more habitually than more youthful individuals. At the point when the normal age holds around 60-65 million individuals, adding almost 20 million more to that at the same time is a serious enormous sum. Let’s put it along these lines. A PC can indeed hold a limited amount of much memory. At the point when it starts to store such a great amount of data on it, at that point it starts to back off and not run as productively and needs more slam put in it. On the off chance that an excessive amount of is put on to it immediately, at that point it could broil the framework and become broken. The human services industry is a similar way. The measure of associations and suppliers can indeed hold a limited amount of a lot. When there are less individuals utilizing it, the more effectively it works. The increasingly more that are packed on it, the more slow things work and the less viable and costly it can turn into. In the children of post war America case, there are many individuals that will be packing the framework. The expenses are going to soar thus. There are a couple specific difficulties that we will emerge with the children of post war America. The principal will be the expense of professionally prescribed prescription. As per Dr. Woody Eisenberg, M. D. , VP and boss clinical official for Medicare for Medco Health Care arrangements in Franklin Lakes, NJ, gen X-ers were the original to utilize drugs as a precaution measure. Hence they are accustomed to taking prescription and their bodies are acquainted with doing as such. They have likewise had the benefit of the entirety of the clinical advances that have come to fruition over the most recent 50 years that different ages haven’t. As per the Edlin, M. (2013) site, by 2015, the children of post war America will add almost 19% to the populace that falls into the 50-multi year mature age gatherings. That is an amazing number. Another test that faces the medicinal services industry is the drawn out social insurance program. The English, M. (2013) site says that continuously 2020, 12 million individuals will require long haul care. With the gen X-ers going along, that number will without a doubt increment. Suppliers should recruit all the more long haul care nurture just as more specialists. The more individuals they need to employ, the higher the expense of the administration since they need to make up the additional cost somehow. Another issue confronting this age would need to be the occurrences of constant infection. While the normal future was 48 years of age in the mid 1900’s, the now future is up to 78, almost twofold. In view of that, there are likewise more individuals with constant malady. A significant number of these illnesses, however, are preventable, yet because of some poor way of life decisions made during their life expectancy, it is unavoidable that that number will increment. The impacts of smoking and drinking are a significant piece of that. Some portion of this is the lessening in the quantity of essential consideration doctors and benefits designs that are vanishing because of the economy. That implies there is fewer specialists and littler measures of assets to deal with these. On the off chance that there will be a development in this, there must be new models of the board of these sicknesses also. This incorporates the conveyance of creative administrations through Medicare and private area plans. â€Å"Transformative changes are especially basic for the gen X-er age, of which about 66% (35 million individuals) have in any event one interminable wellbeing condition,† (Blumenthal, S. 2013). Something else about this specific age is that they are innovation sharp. While things like the web were not around when they were nearly nothing, the more established they got, the more innovation overall developed. The web went along just as TV. They have gotten starving for data. Accordingly, with regards to promoting, the best spot to do this is on the web and furthermore on TV commercials. They do likewise appreciate perusing the paper, so taking out segments of those future helpful. Ensuring that there is however much data as could be expected about a specific assistance or item accessible is crucial. In the event that there is something that they see or need, they will do their examination on it first, before taking it. There is by all accounts a ton of negative encompassing this age and the social insurance industry. In any case, there are things that should be possible to help with the entirety of this, with respect to the individual, network, and society overall. To the extent the individual patients goes, it begins with taking great consideration of themselves. While they are getting more seasoned, it is never past the point where it is possible to start legitimate wellbeing propensities. On the off chance that they smoke, they should stop. Their lungs will start to recuperate themselves. Doing day by day activities can go far to advancing great wellbeing. They ought to have an appropriate eating regimen and make an effort not to depend on supplements except if coordinated so by their primary care physician. To the extent the network goes, there ought to be more resistance for older individuals. It is disappointing to many individuals that they don’t move as quick and even derision them. Being additionally tolerating of them when they walk or drive by. Urge them to go out and get things done. As far as society in general, the equivalent could be said there also. In any case, something else that should be possible is that there can be more projects made for individuals age 50 and up to urge them to get out and get included. In the event that individuals don’t become â€Å"home bodies† and remain dynamic, at that point they are bound to remain sound. I work at Walgreens, which is known more for its wellbeing related stuff and it has changed its adage to â€Å"Helping individuals get, remain, and live well. † I have seen an expanding number of more established individuals coming in living admirably in to their 80’s and 90’s and as yet living solid lives. The individuals that I have spoken with have ascribed their great wellbeing to remaining dynamic. They concede they don’t move as quick as they used to, yet they despite everything deal with an approach to do it. They remain intellectually solid which is a major in addition to with regards to keeping their wellbeing condition high. The person born after WW2 age is a huge age of individuals, likely one of the greatest in the nation’s history. They are getting more seasoned, presently, and will begin to require increasingly clinical consideration. It will put a significant strain on the human services field, which is the reason it is ideal on the off chance that we begin getting ready for it now. Carrying on with a more advantageous way of life is a key to the entirety of this.

Starbucks' Foreign Direct Investment Case Study Example | Topics and Well Written Essays - 500 words

Starbucks' Foreign Direct Investment - Case Study Example rbucks experience† in an outside nation, the organization chose to consider going into a â€Å"joint-venture† concurrence with the remote colleagues. Thusly, it was simpler with respect to Starbucks to move its business culture and practice to Japan. This was finished by teaching some American representatives to prepare the recently employed laborers in Japan. By showing the outside laborers on how Starbucks is making their espresso, the organization had the option to broaden the Starbucks climate in a remote land. Starbucks chose to go into a joint-adventure concurrence with its pre-chosen outside colleagues. As a typical information, Starbucks is new in an outside nation. In this way, it would be troublesome with respect to Starbucks to increase adequate information about the business authorizing prerequisites in Japan, its current work approaches, and the business culture in Japan among others (Morrison et al., 2008, p. 56). By exploiting the joint endeavor understanding, it will be such a great amount of simpler with respect to Starbucks to become familiar with the Japanese market. Similarly, joint-adventure will likewise enable the organization to expel boundaries identified with social and language contrasts (Kreitner and Cassidy, 2011, p. 96). Without losing Starbucks’ power over its outside colleague, the joint-adventure understanding will make it simpler for Starbucks to set up a solid business relationship with its potential providers. Q.3 What are the upsides of a joint-adventure passage mode for Starbucks over entering through completely possessed auxiliaries? Once in a while, Starbucks has picked a completely possessed auxiliary to control its remote development (for example in Britain and Thailand). Why? Among the upsides of joint-adventure understanding incorporates permitting Starbucks to share the dangers of working its business in an outside market like the Britain and Thailand (Schermerhorn, 2010, p. 383). On the off chance that Starbucks’ target purchasers in a remote land don't disparage Starbucks’ items and administrations, the

Blog Archive New York Times The Falling Down Professions

Blog Archive New York Times The Falling Down Professions Recently, the New York Times published an article about the “The Falling Down Professions,” citing medicine and law, as two well-paid professions that are now falling out of favor. What was interesting about this article is that it did not appear in the Business section, but in the Style section, which clearly suggests that this not just a matter of dollars, but a matter of changing tastes in society. The times writes of significant drops in law school (83,500 in 2006 from 98,700 in 2004) and med school applications (42,000 in 2007 from 46,000 in 1997) and suggests that the reason for this is that  a previous societal respect for the  prfoessional  has now transitioned  to entrepreneurs. So, why are we, at MBA Mission, writing about this? Well, with a drop in interest in these areas, this shift has likely led to an increase in MBA applicants, amid an already crowded fielded. Further, it is quite possible that this trend will continue…. Share ThisTweet Blogroll News

International Marketing/Trade Essay - 1008 Words

1. Should he pay the â€Å"commission† and, if so, to whom? Explain your reasoning. If he pays, how should he handle the situation with the sales manager and the vice president of sales? In your answer, include a discussion of the arguments in favor of paying and the arguments in favor of not paying. I think he should pay commission to the Middle East Ministry’s advisor. Like the advisor and the agent lawyer said it is common for these deals. The German and the Italian vendors did it. Also local agent’s most of clients which means Canadian companies did it before. It is a huge deal and he has to take it. Also advisor negotiated only $75,000 off the contract price. And I think the reason is he is interesting in his commission not about†¦show more content†¦It will be given another company. It may be the ethical one but somebody will pay this money and this one will get the deal. 2. Regardless of how you answered Question 1, is there a way he can avoid paying and yet still manage to salvage the deal? I think it is not possible. Other side has all the authorities and they are the one who will give the decision. They can reject you and make deal with other companies with making it seem legal. You cannot avoid it. The company who gives the money advisor asks, will be the one who makes the deal. 3. Briefly, what does the OECD stipulate about member nations’ obligations regarding bribery corruption? Since Canada has ratified the OECD guidelines, what are the implications for Canadian business people selling to foreign governments? OECD published Convention on Combating Bribery of Foreign Public Officials in International Business Transactions and Related Documents to prevent bribery and corruption. The aim of this convention was making the bribery of a foreign public official a crime under their laws (International Monetary Fund, OECD Convention on Combating Bribery of Foreign Public Officials in International Business Transactions, 2001). This document recommends to member countries that: †¢ Member countries’ laws and regulations should permit authorities to suspend, to an appropriate degree, from competition for public contracts or other public advantages, includingShow MoreRelatedRelationship Between International Trade And Marketing914 Words   |  4 Pagesgeneral overview of the relationship between international trade and marketing. It will first present a historical background about import and exports, the trade agreements and their impact. Perhaps before, marketing wasn’t considered an important branch of trade but how important is marketing for the new companies that want to go global and enter on international trade? The paper will study the different elements of marketing that comes to life in the trade process and how important it really is forRead MoreIkea’s Approach Toward International Marketing and Trade3449 Words   |  14 Pages IKEA’s Approach toward International Marketing and Trade And Doing Business in United States Hossein Kazemi S.N. 100841490 Prepared for Professor David Cray July 15, 2012 IBUS 5711 amp; IBUS 5713 Sprott School of Business Carleton University July, 15, 2012 IBUS 5711 International Marketing and Trade â€Å"IKEA† Submitted to Professor David Cray By Hossein Kazemi Student # 100841490 IKEA is known as the world’s largest international home product retail company. The compony established in SwedenRead MoreCoca Cola Environmental Factors Paper1224 Words   |  5 Pagescould possibly affect their marketing both globally and domestically. The Coca-Cola Company and Subsidiaries have many environmental factors that affect their global and domestic marketing decisions. 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Most organizations in the world today start out to function asRead MoreExplicit and Implicit Barriers1270 Words   |  6 Pagesimpact MNCs Benjamin Osiel International marketing is a concrete field and established on the principle that transactions can be carried out through International marketing much more effectively because of many necessities that are still unsatisfied throughout the world. Hence, this particular field could improve the quality of life of each individual (Cayla and Arnould, 2008). It is identified that organisations would experience difficulties by exporting because of trade barriers, even though theyRead MoreScript on Annual Day Function1580 Words   |  7 PagesIII- Management Organisation Development. Commerce: Paper III- International Business Relations. Quantitative Techniques : Paper III-Mathematical Methods. Banking Finance : Paper III- Introduction to Banking in India. 11:00 a.m to 02:00 p.m. Financial Accounting Auditing : Paper-III Financial Accounting. 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Catecholamines and Cortisol Help to Fight Stress - 531 Words

When stress occurs, our bodies respond by releasing hormones that help our bodies deal with the stress. Catecholamines (epinephrine and norepinephrine) and cortisol are hormones that are major players in the stress response (McCance Huether, 2010). Catecholamines share some common physiologic actions with cortisol. Catecholamines and its metabolic actions are similar to those of cortisol. Both catecholamines and cortisol cause an increase in blood glucose through increased gluconeogenesis (McCance Huether, 2010). Gluconeogenesis is the production of glucose when the activation of certain enzymes occur (McCance Huether, 2010). Both epinephrine and cortisol also cause an increase in blood glucose by preventing cells in the body from the uptake of glucose and decreasing the effects of insulin (Judd, n.d.). Catecholamines and cortisol both cause an increase in cardiac output and an increase in blood pressure as well (McCance Huether, 2010). Catecholamines do this by enhancing myocardial contractility, increasing heart rate, and increasing the blood (venous) returning to the heart (McCance Huether, 2010). Cortisol aids in this effect by increasing the amount of receptors that epinephrine and norepinephrine can attach to ( Judd, n.d.). Cortisol and catecholamines both cause lipolysis is some areas of the body. This occurs in the extremities with cortisol, but most areas of the body with catecholamines (McCance Huether, 2010). Strangely enough, bothShow MoreRelatedThe Effects Of Hormones On The Body s Central Glucocorticoid1746 Words   |  7 PagesACTH acts on receptors of the adrenal cortex to stimulate the synthesis and release of cortisol [19,20]. Also known as the body’s ‘‘stress hormone’’, cortisol travels through the blood in both protein-bound (inactive) and free (active) forms. Cortisol can act to limit its own synthesis via a negative feedback mechanism to the hypothalamus and pituitary gland [19,20]. 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Equilibrium is restored through biological actions such as hormone secretion which lead to physiological changes that prepare one for the fight or flight response. As a junior doctor, Mark is exposed every day to many stressors such as death, suffering and long hours. There are also many psychological and sociological factors in the work environment which can furtherRead MoreEssay on Hans Selye ´s General Adaptation Syndrome Model648 Words   |  3 PagesNational Track and Field Championships for the 800m event. In the alarm stage, the body encounters a stressor. The stressor will cause the body to react with the fight or flight response.Next, the nervous system and hypothalamic-pituitary-adrenal axis will be activated. The body system will then release ‘stress’ hormones like adrenaline, cortisol and noradrenaline. Blood pressure and heart rate will begin to increase. At this stage, the stressor affecting me is when I was running the last 200m, I hearRead MoreSymptoms And Treatment Of Post Traumatic Stress Disorder1033 Words   |  5 Pagesmajor depressive disorder that I chose for my final paper is Post-Traumatic Stress Disorder, or more commonly known as PSTD. This is a very complex disorder and effects men, women, and children alike. Most people associate PSTD with servicemen or women returning from defending our country. However, statistics show these people do experience PTSD, they are not the only people this disorder effects. Post-Traumatic Stress Disorder is a reaction a person has after experiencing or witnessing a traumaticRead MoreAU PSY350 M5 A1 Rodriguez A Essay2073 Words   |  9 PagesEffects of Stress Angie Rodriguez Physiological Psychology | PSY350 A03 Faculty:   Courtney  McKinney November 3, 2014 Abstract As stress we all know is a normal physical response to events that give us the feeling of threatned or a unbalance in the mind. Whether, it is danger we fear or if it is real living events the way the body reacts to stress it automatically high gears in a fast, way that it process what we recall as â€Å"fight-or-fight† the way reaction is towards stress. StressorsRead MoreBrian s Current State Of Health Essay1542 Words   |  7 Pages from which we can calculate his BMI to be 34kg/m2. Despite being a non-smoker, the patient described his exercise level as low. This paired with his low activity job makes leads us to assume his PAL is low. The GP ran common health check tests to help them conjecture towards the nature of his problem. The patients’ blood pressure was 164/92. He had a fasting blood glucose of 8.3mmol/l and a UDL cholesterol level of 0.87mmol/l. From this information we can identify issues within Brain’s state ofRead MorePost Traumatic Stress Disorder6041 Words   |  25 PagesPost Traumatic Stress Disorder Name Course Tutor Institution Date Introduction Post traumatic stress disorder (PTSD) is a mental health condition that presents in form of anxiety disorder, and it usually develops following exposure to an event or incident that is terrifying and mostly associated with an increased risk or actual occurrence of severe body harm. These events exceed the coping capabilities of the individual, resulting into psychological trauma. As a result of the trauma, theRead MoreWhat Is The Psychological Analysis Of Mental Psychology1594 Words   |  7 Pagesailments include C-PTSD, mood disorder unspecified, and ADD-all forms of mental illness according to the Desk Reference to the Diagnostic Criteria from DSM-V. 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Truman Doctrine And The Cold War - 1463 Words

The Cold War was one of the most peculiar occurrences in human history, which endured almost fifty years and all those years was the dominant characteristic of international relations. It was a period of indirect confrontation between two, at the time(1945-1989), most powerfull countries in the world- the Soviet Union and the United States of America. However, there is no exact and precise date of the beginning of the war, as it started gradually, with the contribution of many different causes. However, a common question usually arises: was the Truman Doctrine responsible for starting the Cold War? First of all, Truman doctrine and its objectives must be presented. The Truman doctrine was established in 1947, by the thirty-third president of the United States- Harry S. Truman. In the book â€Å" The Truman Presidency’’ the Truman doctrine was described as ‘’one of the most momentous events in international political relations of this century†. The Truman Doctrine was necessary, as the communist push and constraint on Greece and Turkey menaced both of them with debacle. The main issue was, that if Turkey fell, Greece would collapse with her and vice versa. And if the USSR would break through these political barriers, the rest of Europe, the Middle East, North Africa and even India would be in peril. In other words- there would be an obvious dominance of Communism, which could not be allowed, as it would disrupt the growing idyll of capitalism and democracy. The only way thatShow MoreRelatedThe Function of the Truman Doctrine and Marshall Plan i n Preventing the Spread of Communism During the Cold War952 Words   |  4 Pagesthe United States during the Cold War fully supported the growth of democratic nations. The USSR, however, wanted countries to become communist like them. These opposing views led to tension between the two nations. As a result, in 1947, President Truman issued the Truman Doctrine which stated that the United States would supply aid to any country as long as they pledged to be democratic. The Marshall plan was enacted in 1948 and it was similar to the Truman Doctrine except it provided financialRead MoreTruman Doctrine And The Policy Of The United States1311 Words   |  6 PagesHarry S. Truman once declared, It must be the policy of the United States to support free peoples who are resisting attempted subjugation by armed minorities or by outside pressures. (Truman Doctrine, ourdocuments.gov) This quote was given by President Truman in a speech directed to Congress in hopes that they would aid his mi ssion and goal. This doctrine, or principle, that was expressed by President Harry S. Truman in 1947, was called the Truman Doctrine. President Truman s stance was that theRead MoreCurrent Events and US Diplomacy on Truman Doctrine957 Words   |  4 PagesCurrent Events and US Diplomacy: The introduction of the Truman Doctrine in March 1947 by President Harry S. Truman was an outline for the basic foreign policy that America would use against Communism and the Soviet Union for nearly four decades. While President Truman assumed office while inexperienced in global affairs, the doctrine demonstrated his firm stewardship on foreign policy. The doctrine, which was eventually adopted as an international relations policy, was introduced in a speechRead MoreCold War and U1205 Words   |  5 PagesThe Cold War and U.S. Diplomacy: The Truman Doctrine Mark Newsome Strayer University Politics 300 Dr. Sussie Okoro 16 March 2014 The Cold War and U.S. Diplomacy: The Truman Doctrine Harry S. Truman was President of the United States from 1945-1953. President Truman presidency was marked throughout by important foreign policy initiatives. Central to almost everything Truman undertook in his foreign policy was the desire to prevent the expansion of influence of the Soviet Union. At the endRead More Why the Cold War developed by 1949 Essay865 Words   |  4 Pagesthe Cold War had developed in many ways since 1945. The most significant factor to the development of the Cold War since the end of World War II, was the building of the Iron Curtain in 1946 which divided the communists countries of Eastern Europe from the non-communist countries of the West and considerably contributed to the hostilities between the West and the USSR. Other reasons why Cold War had developed by was because of the different ideology to begin with, the Marshall Plan and Truman DoctrineRead MoreThe Truman Doctrine1364 Words   |  6 PagesThe Truman Doctrine and the Development of America n Foreign Policy during the Cold War On March 12, 1947, President Harry S. Truman defined United States foreign policy in the context of its new role as a world superpower. Many historians consider his speech to Congress as the words that officially started the Cold War. The Truman Doctrine was a major break from U.S. historical trends of isolationist foreign policy. His speech led to the Cold War policy of containment. Moreover, it served as aRead MoreThe Truman Doctrine and Iron Curtain Speech802 Words   |  3 PagesThe Truman Doctrine and Iron Curtain Speech After World War II, the USSR and United States engaged in an unprecedented conflict called the Cold War. Despite the armaments being produced, this war was not directly fought with thousands of soldiers or massive weapons. An enormous rise in tensions created a competition between the two countries for diplomatic, economic, cultural, and military dominance. Of course, nothing was official until President Harry Truman and Winston Churchill worked togetherRead MoreThe Sources of Soviet Conduct by George F. Kennan Essay694 Words   |  3 PagesCommunism from spreading was through containment, even though the telegraph did not have the word containment in it. The Truman Doctrine was established and the number of Presidents that viewed war in foreign soil. Kennan continued to fight Communism and had inputs and theories on other conflicts to include Vietnam and Korea. George Kennan was an observer of the Russian Civil War aftermath. Kennan served as a Soviet front for two years in Moscow as chief of mission and a consultant for AmbassadorRead MoreThe Soviet Revolution Of Ussr872 Words   |  4 Pagesstarting in 1993 the war on terrorism. And as soon as WWII ends the Cold War starts with the USSR. 2. One of the most important presidents during the Cold War was Harry S. Truman. He set forth the notion of containment. Containment is where the US tried to contain communism in every country they could. A great fear was that of the domino effect, the belief that if one country fell to communism, so would another, just like dominoes falling. The two biggest plans that came from Truman to contain communismRead MoreCurrent Events And U.s. Diplomacy1412 Words   |  6 Pagesthey are deals, treaties, or presidential doctrines. Presidents create presidential doctrines because of the conflicts of interest that arise, relationships that exist among each other, and provide the solution to the conflict. Definition and Summary A presidential doctrine is a collection of ideas and a group of actions that are used to alleviate or remedy the conflicts of interest in a certain geographical area of the world (Jones, 2011). As the World War II was gradually coming to a close in 1945

Competitive Strategy Tactics - Goals - Descriptions and Objectives

Question: Discuss about the case study Competitive Strategy for Tactics, Goals, Descriptions and Objectives. Answer: Week 3 Video assignment The video explains the key ideas of strategy and shows how strategies differ from tactics, goals, descriptions and objectives. The word strategy has been originated from the Greek work Strategos which means The art of the General and basically it refers to the strategies made for the war by the Generals. The strategies were made to win the war. Similarly, in market firms has to win over the competitors customers (Santos et al.2012). The key idea related to the strategies is to provide answers to the firm about where to compete, what unique value to bring in the production, how to utilize the resource capabilities and how to sustain the unique value of the production. Ikea is the first furniture retailer, which has put stores in all the major countries, and produce Scandinavian style low priced contemporary furniture. It has developed larger scale of market and sells the furniture at reasonable priced showrooms which fulfils the customer requirement in a short period. It adopts mass-production techniques and supplies the product at flat boxes that have the unassembled pieces and the products are assembled by the customers and reduce the shipping cost drastically. Due to the low shipping cost, Ikea is able to spread a larger volume of goods across the globe. The strategy was difficult for the competitors to imitate as most of them do not manufacture their furniture and cannot ship their products in flat boxes (Walker and Madsen 2016). However, Ikea do not have the market for high end furniture and do not provide customize service to the customers. Ikea designs its furniture but do not manufacture it and give it for job work to small manufactures to reduce its cost. Hence Ikea is the classic example that explains the strategy concept as the company has created a unique value to its product and able to compete successfully in the market. Further, able to sustain over a longer period due to its uniqueness which could not be imitated by other competitors. Week 4 Video assignment The video explains the how to revolutionize the industry by adopting innovative business models. According to it, the big successful companies like Nokia, Kodak have lost their edge, not because of having less resources or knowledge or inefficient employees but because of not rethinking their business model and missing out radical innovation. The business model innovation provides answer to questions like who it the target customer, what should be offered to them, how to develop the proposition of value and how to generate the revenue (Jayawardhana and Weerawardena 2014). The key ideas that should be considered to innovate the business model are initiation, ideation, integration and implementation. In Initiation, the current business model are analysed and the answer to the general questions of whom, what and how, is obtained. In ideation, the existing business model is compared with other 55 business models and a new innovative model is developed. During integration, the consistency of the business model is checked and finally in implementation, the model is first put to test through pilot test and data are collected to verify the assumptions and the results (Bocken et al. 2014). Lastly, some important things should be taken into consideration, one business model should be implemented at a time, communications about the model should be clear and required changes should be made, put emphasis on short term and should have committed management. The examples for innovative business model can be seen in the firms like Google, Amazon and Ebay. Their success lied not only on technology but also on their innovative business model. The company taken here is Google. Due to advanced technology application, Google has climbed the path of success but cold sustain their due to rethinking its business model whenever required and building innovative business model. When Google started facing huge competition, it adopted the strategy of initiation and went through its existing business model, which was then compared with other business models of the industry, and a new innovative model was developed under ideation strategy (Amit and Zott 2012). It diversified its product into electronics good like phone and music system and adopted low cost strategy to charge competitive price .The consistency of the model is checked and then implemented with pilot testing under integration and implementation strategy. Week 5 Video assignment The video has the explanation of the key ideas of CAGE framework to evaluate the international trade opportunities by Pankaj Ghemawat. According to him, CAGE framework is based on international trade that explains the factors on which trade between the countries are influenced heavily (Nicita 2013). C stands for cultural difference between countries which becomes the reason for trade, A stands for administrative role in making the trade between the countries effective by reducing the political influence, G stands for geographical boundaries and E stands for economic conditions of the countries that creates the environment for international trade (DaSilva and Trkman 2014). CAGE plays an important role in increasing or reducing the trade between the countries. For example, the merchandise trade between the two countries will increase if they have same official language, common border and close per capita income levels. However, this may be not true in all countries case as there is hug e number of countries but is true in some of the prominent cases. For example, Canada is one of the developed economy having the largest share of international trade with United States, another developed economy. In terms of bilateral trade, Canada is the largest trade partner of United States. The reason can be stated as similar official language, similar per capita income, common border and similar ways of administration between the countries (Coughlin and Novy 2013). Hence the CAGE commonalities are the reasons for large volume of trade between Canada and United States. However, it may not be true in some other cases where trade takes place between developed and developing countries like Canada and Mexico. Hence, the concept of CAGE holds true for some great trading partners but diversity being the rule of globalization, it cannot hold universally for all the trading relations between the countries. 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